In 2023, a record-breaking 52,000 individuals contacted the National Gambling Helpline for assistance with gambling issues, a significant increase from the 42,000 in 2022. This surge included concerns about others' gambling habits, particularly noted during the Christmas season. Television viewing for some addicts has become challenging due to rampant gambling ads. Additionally, 7,000 people downloaded the Gamban app, which blocks online gambling access and offers addiction combat advice. Gamban criticised the targeting of self-excluded gamblers by unregulated casinos.The software is designed to be hard to uninstall to support recovery. Ciarán Kelly of the Christian Institute urged the government to tackle the root causes. Samantha Turton of GamCare noted a 'landmark climb' in people seeking early intervention for gambling addiction, indicating both concern and hope.