A new poll has placed Reform UK leader Nigel Farage ahead of Keir Starmer as the public’s preferred choice for prime minister - the first time he has led in such polling. The survey, conducted from 10 to 13 October among 1,141 people, found 33% favoured Farage and 30% Starmer, while 29% were undecided. Ipsos’s Keiran Pedley said the result marks 'an intriguing shift' in the political landscape, with growing public confidence in Reform’s economic and immigration policies - issues Britons see as most important. Separate YouGov research also shows Labour’s support slipping to a record low of 17%, tied with the Conservatives, while Reform leads with 27%. The Greens have 16% and the Liberal Democrats 15%. Farage’s growing appeal, fuelled by dissatisfaction with both major parties, signals rising volatility in UK politics. Pressure is mounting pressure on Labour ahead of the autumn budget and next year’s local and national elections.